When potential clients run online searches for lawyers in your region of West Virginia, who do they find? And what can you do to influence Google results?
You may be surprised to learn that you have control or influence over many of the factors search engines use to find and rank relevant law firm results in WV. If you’re unfamiliar with those factors, skim Search Engine Watch’s article: An In-Depth Guide to Google Ranking Factors, published in January 2018.
Learn about SEO for law firm websites and how your firm stacks up by reviewing data we compared for 22 firms. Learning about law firm SEO will also help you begin to understand how to compete for the attention of search engines and users alike.
TwoDogBlog Data: SEO for Law Firm Websites
TwoDogBlog analyzed websites for all attendees who preregistered for the Defense Trial Counsel of West Virginia Annual Meeting, 22 websites in total. The cumulative results of this analysis are published on this page to enable West Virginia law firms to evaluate their technical search engine optimization (SEO) and to compare their law firm website SEO to that of neighboring firms. Attorneys who lack familiarity with the power of SEO may wish to start by reading What Is SEO?
Limitations of Our SEO Analysis
TwoDogBlog’s analysis considered only a limited number of factors that influence search engine performance. It is important to remember that SEO for law firms is multi-faceted, including technical aspects such as those examined here as well as many other factors. TwoDogBlog specializes in helping firms troubleshoot and improve their online presence using techniques such as site audits; competitor analysis; and strong, optimized legal content.
SEO for Law Firm Websites in WV: Methodology
TwoDogBlog used a subscription online tool to gather information about 5 technical SEO areas that commonly affect search performance: (1) common SEO issues; (2) speed optimization; (3) server and security issues; (4) mobile usability issues; and (5) advanced SEO issues. Law firms who want to address these issues internally may find this article from Moz about technical SEO problems useful. Of course, TwoDogBlog can help firms resolve these issues as well.
The results of this analysis show enormous opportunity for WV firms choosing to embrace and pursue search engine optimization. In addition to the current results, a review by TwoDogBlog in the fall of 2016 showed that less than 2% of WV law firms with 3 or more attorneys followed best practices for on-page SEO.
The State of Technical SEO Use by WV Lawyers
Here’s how TwoDogBlog evaluated SEO for law firm websites in WV. The tool we used provided a score for technical SEO use between 0 and 100, with 0 being the lowest possible score and 100 being the highest possible score. We then crunched some numbers to provide helpful data to WV attorneys who wanted to know how their firms fared in comparison to others.
In this analysis, WV law firm technical SEO scores ranged from a low of 49 to a high of 89. The average score was 75, with a standard deviation of 10. Following is a bell curve distribution of all 22 scores.
WV Regional Results
To allow firms to compare their technical SEO scores with those of their neighbors, we divided the state into eight regions: Eastern Highlands, Eastern Panhandle, Metro Valley, Mid-Ohio Valley, New River-Greenbrier Valley, North Central, Northern Panhandle, and Southern Mountains.
Eastern Highlands (Barbour, Grant, Hampshire, Hardy, Mineral, Pendleton, Preston, Randolph, Tucker, Upshur, Webster)
No attendees from these counties attended this conference; therefore, there were no scores reported in the eastern highlands region of the state.
Eastern Panhandle (Berkeley, Jefferson, Morgan)
Only two SEO scores were reported for this region, 70 and 84. These two scores together averaged 77.
Metro Valley (Cabell, Putnam, Kanawha)
The Charleston-Huntington corridor showed the greatest variation in scores and had a score that was equal to the state average. The range of scores in this region was from 61 through 89, inclusive. The average score was 76.
Mid-Ohio Valley (Calhoun, Jackson, Mason, Pleasants, Roane, Ritchie, Tyler, Wetzel, Wirt, Wood)
No scores of law firms were reported in this region of West Virginia, as no attorneys from these counties attended the DTCWV 2018 Annual Meeting.
New River-Greenbrier Valley (Fayette, Greenbrier, Mercer, Monroe, Nicholas, Pocahontas, Raleigh, Summers)
There were two scores reported in this part of the Mountain State. The average for these two attendees was 84, well above the state average.
North Central (Braxton, Clay, Doddridge, Gilmer, Harrison, Lewis, Marion, Monongalia, Taylor)
The results of several firms in this area spanned a wide range, from 66 through 84. The average score was below the state average, at 75.
Northern Panhandle (Brooke, Hancock, Marshall, Ohio)
There was only one attendee from the northern panhandle region, a 74.
Southern Mountains (Boone, Lincoln, Logan, McDowell, Mingo, Wayne, Wyoming)
There were no law firm attendees from the southern coalfields of the state.
Opportunities to Improve SEO for Law Firm Websites: Here in the Mountain State
Remember that regardless of your firm’s performance, this report evaluates only a few measures of search engine optimization. One of the most important steps you can take to improve your firm’s rankings is to publish high-quality content on a regular basis. At TwoDogBlog, we help improve SEO for law firm websites for our clients every day.
TwoDogBlog is unique because it combines law degrees and publishing experience with SEO knowledge. This distinctive skill set allows us to draft high-quality, accurate legal content that performs online. And all with minimal involvement on your part.
You’ll always know where your firm stands in rankings and search performance with regular client updates. Contact us to see sample results today: (304) 205-3390.