The class described below is not currently available.
Does your law firm need a digital marketing strategy that generates real results?
When you leave this continuing legal education (CLE) session, you will have a legal web marketing plan that is:
- Customized—to your needs, goals, and budget;
- Data-driven—by real analytics from your current website; and
- Actionable—so you have the tools to make it happen.
This entry-level course is designed for attorneys and legal staff in West Virginia (WV) by attorneys who are also digital marketing specialists. First, you’ll learn the basics of how to help potential clients find your law firm online. Then, you’ll create your own, customized legal web marketing plan. Learn about this important topic, build your attorney marketing plan, and enjoy lunch, which is included in this legal marketing CLE in WV. Space is limited, so register today!
Charleston, WV – May 16, 2019, 11:30 a.m.-3:10 p.m.
Holiday Inn Express Charleston-Civic Center, Sternwheeler Room (free on-site parking)
Catered locally by Ms. Groovy’s Kitchen.
3.5-Hr. WVCLE: Build Your Legal Web Marketing Plan in This Class
The days of advertising only in newspapers and phone books are past. For a law firm to survive and reach new clients in today’s tech-based world, it must venture into the world of digital marketing.
With a little time, knowledge, and guidance, you can enhance your firm’s ability to reach potential clients. In this hands-on course, you’ll build a custom, actionable digital marketing plan by following these steps:
- Identifying your legal web marketing goals;
- Reviewing custom reports prepared for your firm;
- Understanding the most effective means to meet those goals online;
- Drafting a simple but complete task-based plan to outline your actionable digital marketing efforts.
Who Should Attend This WVCLE?
This basic-level seminar is targeted toward attorneys, paralegals, law office managers, and others interested in building an actionable plan to market their law firms effectively.
Cost and Continuing Legal Education Credit
The cost of this seminar is $100, which includes lunch. This course qualifies for 3.5 hours of credit under the West Virginia Rules for Mandatory Continuing Legal Education, including 3.5 hours of law office management.
How to Register for This WVCLE[Form removed as classes are over.]
Course Outline and Table of Contents
- Understanding your online presence (12:00-12:10)
- Identifying your goals (12:10-12:30)
- Understanding your baseline data (12:30-1:30)
- Learning about your options for “getting found” online (1:45-2:15)
- Aligning your goals with the most effective options (2:15-2:55)
- Accounting for resources and pulling it all together (2:55-3:10)
Every preregistered law firm attendee with an existing website will receive custom reports about his or her firm’s online presence. These will be used to develop a custom legal web marketing plan during the CLE.
KRISTA DUNCAN BLACK, J.D., is the CEO of TwoDogBlog, LLC, a premium, lawyer-driven digital marketing company that helps law firms nationwide magnify their online presence. A 20-year licensed Arizona and West Virginia attorney, Krista now devotes her time to helping lawyers “get found” online. Krista graduated from the Indiana University Maurer School of Law, where she served as an articles editor for the Indiana Law Journal and the Chief Justice of the Moot Court Board. Krista formerly worked as a Lead Quality Editor for LexisNexis, where she developed benchmark standards for over 500 lawyer-editors. Krista previously worked in the litigation and labor and employment groups at two regional law firms, and as the Assistant Director of the Legal Division for a major state agency. Krista has the unique distinction of having created and delivered a one-hour presentation on proper comma use.
HEATHER B. KANE, J.D., is the Production Chief for TwoDogBlog, LLC. Heather is an attorney and writer who has been licensed in Indiana for over 20 years. For most of her legal career, she has worked in private practice, as a judicial clerk, or as a research attorney. In addition, Heather taught Legal Analysis, Research and Communication as a Visiting Clinical Assistant Professor at the Robert H. McKinney School of Law in Indianapolis. Heather has extensive experience as a professional writer, proofreader, and editor, having worked in publishing for both LexisNexis and for Pearson Education. Heather earned a bachelor of arts in Organizational Communication and in German from Purdue University and her law degree at the Indiana University Maurer School of Law, where she was on a Moot Court External Team. Heather actually liked law school.
Contact us with questions or suggestions using our online contact form or the blue Bontact buttons on this page. We’ll respond right away!
To view or print the official course brochure, click here: Build Your Legal Web Marketing Plan Brochure