The class described below is not currently available.
Did you know that you can influence some of the factors Google and other search engines use to return and rank search results?
This is an entry-level course designed for attorneys and legal staff. In it, you’ll learn the basics of how to help potential clients find you online, drive revenue, and catapult you to success while remaining compliant with the Indiana Rules of Professional Conduct. Space is limited, so register today!
Noblesville- May 10, 2019, 11:45-1:00 p.m.
Noblesville, IN 46060
Indiana Ethics CLE: GET FOUND ONLINE
Many law firms struggle to get noticed online even with new or beautiful websites that contain helpful content for users. Why do some firms fare better, and how can you use technology to improve your results?
With a little time and understanding, you can begin to influence your site’s online visibility to potential clients. In this course, you’ll learn the following:
- What percentage of potential clients find—or even research—attorneys online before hiring
- How search engines like Google work and the factors they use to return and rank search results
- How to use technology to influence search engine rankings of your firm’s website
- What the Indiana Rules of Professional Conduct have to say about attorney websites and use of social media
Who Should Attend this Indiana Ethics CLE
This basic-level seminar is for attorneys, paralegals, law office managers, and others interested in ensuring that their law firm websites are technologically structured and positioned to attract online leads.
Cost and Continuing Legal Education Credit
The cost of this seminar is $25 for Hamilton County Bar Association members and lunch is included. Credit has been approved with the Indiana Commission for Continuing Legal Education for 0.50 Ethics credit.
How to Register for this 1-hr. Indiana Ethics CLE
Register online through the Hamilton County Bar Association website.
Contact us with questions or suggestions using our Contact form.
Course Outline and Table of Contents
I. How do potential clients find and research lawyers?
- What is a search engine and how does it work?
- The anatomy of search results
- What ranking factors do search engines use?
II. The anatomy of your website
- The stuff you see—the “skin”
- The stuff you don’t see—the “bones”
III. Quick and easy treatment options
- Performing keyword research in your area of practice
- Drafting legally accurate content that appeals to search engines and to people
- Using online tools to find high-quality legal sources
- Pulling it all together on your firm’s site
IV. Indiana Rules of Professional Conduct
- Confidentiality of information
- Direct contact with prospective clients
- Communication of fields of practice and specialization
HEATHER BANNER KANE, J.D., is the Production Chief for TwoDogBlog, LLC. Heather is an attorney and writer who has been licensed in Indiana for over 20 years. For most of her legal career, she has worked in private practice, as a judicial clerk, or as a research attorney. In addition, Heather taught Legal Analysis, Research and Communication as a Visiting Clinical Assistant Professor at the Robert H. McKinney School of Law in Indianapolis. Heather has extensive experience as a professional writer, proofreader, and editor, having worked in publishing for both LexisNexis and for Pearson Education. Heather earned a Bachelor of Arts in Organizational Communication and in German from Purdue University and her law degree at the Indiana University Maurer School of Law, where she was on a Moot Court External Team. Heather actually liked law school.