The class described below is not currently available.
Did you know that you can influence some of the factors Google and other search engines use to return and rank search results?
This is an entry-level course designed for attorneys and legal staff. In it, you’ll learn the basics of how to help potential clients find your law firm online. Learn about this important topic and enjoy lunch, which is included. Space is limited, so register today!
Just in Time for this CLE Reporting Period!
Huntington – April 11, 2018, 12:00 p.m.
Cabell County Public Library
Charleston – May 23, 2018, 12:00 p.m.
DaVinci Meeting Rooms (Lee St. between Capitol & Summers) with lunch by Black Sheep Burrito
1-HR. WVCLE: GET FOUND ONLINE
Many law firms struggle to get noticed online even with new or beautiful websites that contain helpful content for users. Why do some firms fare better, and how can you use technology to improve your results?
With a little time and understanding, you can begin to influence your site’s online visibility to potential clients. In this course, you’ll learn the following:
- What percentage of potential clients find—or even research—attorneys online before hiring
- How search engines like Google work and the factors they use to return and rank search results
- How to use technology to influence search engine rankings of your firm’s website
Who Should Attend this WVCLE
This basic-level seminar is for attorneys, paralegals, law office managers, and others interested in ensuring that their law firm websites are technologically structured and positioned to attract online leads.
Cost and Continuing Legal Education Credit
The cost of this seminar is $25. This course qualifies for 1 hour of credit under the West Virginia Rules for Mandatory Continuing Legal Education, including 1 hour of law office management.
How to Register for this 1-hr. WVCLE
Use the drop-down menu on this page to select the location and date, then use the secure PayPal button to pay by PayPal, debit, or credit. It’s that easy!
Contact us with questions or suggestions using our Contact form or the blue Bontact buttons on this page. We’ll respond right away!
Course Outline and Table of Contents
I. How do potential clients find and research lawyers? (12:20-12:30)
- What is a search engine and how does it work?
- The anatomy of search results
- What ranking factors do search engines use?
II. The anatomy of your website (12:30-12:40)
- The stuff you see—the “skin”
- The stuff you don’t see—the “bones”
III. Quick and easy treatment options (12:40-1:10)
- Performing keyword research in your area of practice
- Drafting legally accurate content that appeals to search engines and to people
- Using online tools to find high-quality legal sources
- Pulling it all together on your firm’s site
Registration and Payment
Use this secure PayPal form to register.[Form removed as classes are over.]
KRISTA DUNCAN BLACK, J.D., is the CEO and managing member of TwoDogBlog, LLC, a premium digital marketing company that helps law firms magnify their online presence. A 20-year licensed WV and AZ attorney, Krista now devotes her time to helping lawyers “get found” online. Krista graduated from the Indiana University Maurer School of Law, where she served as an articles editor for the Indiana Law Journal and the Chief Justice of the Moot Court Board. Krista formerly worked as a Lead Quality Editor for LexisNexis, where she developed benchmark standards for over 500 lawyer-editors. Krista previously worked in the litigation group at Huddleston Bolen, in the labor and employment group at Dinsmore & Shohl, and as the Assistant Director of the Legal Division for a major state agency. Krista has the unique distinction of having created and delivered a one-hour presentation on proper comma use.
HEATHER BANNER KANE, J.D., is the Production Chief for TwoDogBlog, LLC. Heather is an attorney and writer who has been licensed in Indiana for over 20 years. For most of her legal career, she has worked in private practice, as a judicial clerk, or as a research attorney. In addition, Heather taught Legal Analysis, Research and Communication as a Visiting Clinical Assistant Professor at the Robert H. McKinney School of Law in Indianapolis. Heather has extensive experience as a professional writer, proofreader, and editor, having worked in publishing for both LexisNexis and for Pearson Education. Heather earned a Bachelor of Arts in Organizational Communication and in German from Purdue University and her law degree at the Indiana University Maurer School of Law, where she was on a Moot Court External Team. Heather actually liked law school.