When potential clients run online searches for lawyers in your region, who do they find? What techniques can you use to influence Google results? TwoDogBlog provides customized technical and data-driven digital marketing services to lawyers to help them “get found” online. Using search engine optimization (SEO), we offer legal marketing tips and strategies that apply specifically to your law firm’s unique online situation, regionally to firms in your area and generally to attorney SEO marketing.
Upgrade Your Attorney SEO Marketing with TwoDogBlog’s Legal Marketing Tips
You may be surprised to learn that you have control or influence over many of the factors search engines use to find and rank relevant law firm results. Law firm marketing strategies that begin with legal SEO analysis are better poised to meet the needs of searchers and search engines alike.
The law firm SEO data analysis conducted by TwoDogBlog provides tools and information that are indispensable in crafting effective, responsive marketing strategies for law firms. Using these tips and strategies can help you get found online.
What Is Law Firm SEO?
SEO is a marketing method targeted at improving a website’s ranking without the use of paid ads. A website optimized for the web in this way appeals to Google and users alike. For a search engine, SEO identifies relevant key terms on a page as well as its organizational structure. And for users, the page presents relevant information that responds to searchers’ needs in a clear way.
Regardless of the methods used, SEO aims to improve your page’s ranking and, thereby, your reach to potential clients.
Legal Marketing Tips Based on Actual Law Firm SEO Data Analysis
TwoDogBlog provides marketing strategies for law firms. One of the ways we identify appropriate, beneficial law firm marketing strategies is by regularly performing legal SEO analyses on individual firm websites as well as in state and regional batches. The data we gather allow us to offer competitor analyses and establish a general understanding of the local attorney SEO marketing climate in your area.
In addition to the individual law firms we serve, we often compile data for preregistered attendees at legal conferences we attend. Here’s a sampling of the type of data we collect:
- West Virginia Association of Justice (WVAJ) Mid-Winter Conference, 2018
- Defense Trial Counsel of West Virginia Annual Meeting, 2018
- Indiana State Bar Association Annual Meeting, 2018
We publish the cumulative results of these analyses on this website to enable law firms to evaluate their technical SEO and compare their law firm website SEO to that of neighboring firms.
The Methodology of TwoDogBlog’s Legal SEO Analysis
TwoDogBlog uses an online tool to gather information about five technical SEO areas that commonly affect search performance:
- Common SEO issues;
- Speed optimization;
- Server and security issues;
- Mobile usability issues; and
- Advanced SEO issues.
The tool we use provides a score for technical SEO use between 0 and 100, with 0 being the lowest possible score and 100 being the highest possible score. We then crunch some numbers to provide helpful individual, regional, and statewide data to attorneys who want to know how their firms fare in comparison to others.
On the whole, the results of these analyses show enormous opportunity for firms choosing to embrace and pursue search engine optimization. Law firms that want to address these issues internally may find this article from Moz about technical SEO problems useful. Of course, TwoDogBlog can help firms resolve these issues as well.
Our Attorney SEO Marketing Research Shows Only Part of the Puzzle
TwoDogBlog’s analysis considers several factors within your control that can influence search engine performance. It is important to remember that law firm SEO is multi-faceted, including technical aspects such as those we examine as well as many other factors. TwoDogBlog specializes in helping firms troubleshoot and improve their attorney SEO marketing using techniques such as site audits, competitor analyses, and regularly posting strong, optimized legal content.
Get Legal Marketing Tips and Law Firm SEO Data Analysis from TwoDogBlog
One of the most important steps you can take to improve your attorney SEO marketing is to publish high-quality content on a regular basis. Regardless of your practice area, TwoDogBlog can provide informative, engaging content written to your target audience.
Unlike many other services that use low-budget writers to spin legal content, TwoDogBlog is attorney-driven. In fact, both our CEO and Production Chief are graduates of the Indiana University Maurer School of Law and have been licensed attorneys for more than 20 years!
TwoDogBlog is also unique because we combine law degrees and publishing experience with SEO knowledge. This distinctive skill set allows us to draft high-quality, accurate legal content that performs online—all with minimal involvement on your part.
And, as you may have guessed from our legal SEO analysis, at TwoDogBlog, we’re data-driven throughout the process. The competitor analysis shows how your site fares against similar firms in your area. And going forward, we provide regular updates with backup data on the effectiveness of the performance of your website and our SEO efforts. You’ll always know where your firm stands in rankings and search performance. Contact us today for your personalized legal marketing tips and to see how your law firm SEO data analysis can provide insights that will fuel your law firm marketing strategies.