Search engine optimization, also known as SEO, is the process of writing content in a way that attracts search engines to improve search engine rankings. SEO can feel overwhelming to law firms just learning about it. But you can learn SEO in five easy steps to help improve your legal website. Effective online writing is
People all over the world turn to Google, and other search engines, to find news and information on a daily basis. Recent headlines have brought into question the methods used by search engines to return results to users. Considering the amount of information people consume online, it is important to address these concerns. So how
Grammatical rules create polarizing reactions. Just what is the difference between plural and possessive s? When should there be an apostrophe? Have I written this in plural or possessive form? One camp, firmly mounted high on a bucking grammatical steed, will cite chapter and verse from The Elements of Style the rule to be followed.
The Internet is a vast virtual world and its prominence in modern society can’t be denied. Where do you turn when you are seeking services or information of all kinds? It’s likely that your first stop is a search engine. Statistically, this is true for the majority of people and it’s a practice of which
Find your tribe and love them hard. We see that phrase memed with visual elegance on the web and hashtagged across social media. But how does that apply to your law firm? How do you find your tribe? More importantly, how do you serve your tribe? One of the best ways to develop and empower
In many states, attorney peer reviews and recognitions can be used much like testimonials—to show that fellow attorneys recognize your professional merit in a particular practice area or geographic region. But you may not realize that publicizing attorney recognitions requires compliance with the sponsoring organization’s publication guidelines. There are often strict rules about how you
Why should your company consider organic SEO services? The number of people who search for information on the Internet grows higher every year. Whether the individual is directly searching for a company or firm offering the products or services you provide or simply researching a topic related to your market, you are missing an opportunity
Want to be highly effective at digital marketing? Stephen Covey advises that we should “begin with the end in mind.” This is great advice for law firms struggling with how to present themselves online. If you have never considered what your law firm marketing goals are, you should. Your goals should drive your entire digital
Every attorney or law firm with a website needs a law firm SEO expert to assist with optimizing that site for maximum return on investment. The licensed attorneys, SEO experts, and writers at TwoDogBlog draft accurate legal content that delivers relevance to both search engines and surfers.
In the landscape of digital marketing, listings in lawyer directories are an effective way for a lawyer to get his or her name out to clients. Seventy percent of clients find or research lawyers online before deciding whom to hire. With statistics like this, most attorneys cannot afford to ignore either their websites or reputable