Is a Business Blogger Right for You?
In a 1996 post on the Microsoft website, Bill Gates posted a remarkable essay discussing a concept we’ve only begun to understand: “Content is King.” This deceptively simple statement forecast the importance of high-quality content in the future of online marketing.
Gates’ prediction was right. Content has become the driving force behind the Internet. The proof is before you. The most popular services on the Internet today are those that generate content, such as LinkedIn, Facebook, Wikipedia, and Twitter. Clearly, online business can be enhanced by blogging on a regular basis. In this light, many businesses are turning to a new kind of professional to generate solid content: the professional business writer or business blogger.
What can a professional business blogger do that you can’t?
Blogging is at the core of content marketing. If you want to keep up with (or beat) your competitors, you must create fresh and interesting content regularly. This is easier said than done. It is not just the writing commitment; it is also about sparing the time and doing the necessary research to write timely, high-quality content that draws traffic and readership.
Many companies don’t have (or can’t spare) the time or skills to write top-notch content regularly. They therefore turn to professional business writers (or business bloggers) to help them generate quality, consumable content.
It is not enough to write a Facebook post or a tweet now and then. Timeliness, completeness, and empathy for your audience are important if you want to generate great content. This means posting timely, consistent information your audience wants. Professional business bloggers specialize in doing just that. Here are a few of the reasons companies contract with business blogging services to generate content:
1. Engaging a business blogger saves you time.
Working with a business blogger frees your valuable time to do activities others can’t perform for you. Outsourcing your content gives you the time to focus on high-level managerial activities, such as developing business and improving operations. And your colleagues and staff won’t be bogged down with a regular writing schedule.
2. A business blogger can help increase visitors and build relationships.
A good business blogger will understand the pulse of your audience. It will create regular, insightful content that your readers want to share, helping you build relationships with leads and clients along the way.
3. A business blogger can help you create content that attracts attention.
You’ve heard it before because it’s true: Google rewards consistently posted, high-quality content. You don’t have to write like Ernest Hemingway, but your posts should be well-researched and designed to provide valuable content. Whether you need technical pieces, news-based insights, or just helpful advice, an experienced freelance business blogger can get you where you need to go.
4. An experienced business blogger knows how to write engaging copy.
Informing your customers and potential leads is a primary reason to post content, but there is another important purpose—increasing your sales and potential client base. An experienced business blogger understands this and will work with you to achieve your goals.
So blog regularly because your success depends on it. Without the right content, your SEO will lag, you won’t influence current or potential customers, you won’t promote yourself effectively on social media, and you’ll never tap into your company’s full potential.
What great stats do you know about the effectiveness of blogging on business web traffic? Share with us in a comment below!
You can leverage these advantages right away. Get started on your business blog by filling out our Contact Form. Our professional business bloggers will take the time to learn about your company and priorities, then work with you to set up a plan to build great content for your business blog. Check out all of our custom content services today!
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